Back to press releasesNewark, N.J. October 17, 2006 – IDT Telecom today announced the launch of TúYo Mobile in Los Angeles. TúYo Mobile phones and recharge cards are now available at hundreds of retail outlets throughout Los Angeles and Orange County. Distributors include Vallarta Supermarkets, Downtown PCS and ACE Cash Express, as well as other independent wireless dealers. TúYo Mobile is IDT Telecom’s prepaid wireless service designed for the needs and lifestyles of U.S. Hispanics. IDT Telecom is a subsidiary of IDT Corporation (NYSE:IDT, IDT.C) an international telecom and technology company.
“We believe the Hispanic community in Los Angeles can greatly benefit from TúYo Mobile,” said Lou Ferraro, General Manager of TúYo Mobile. “Latinos can save money by taking advantage of TúYo Mobile’s low international rates to Latin America, as well as benefit from our value-added content services featuring the latest news from your Latin-American country of choice.”
The TúYo Mobile launch will be supported by a marketing campaign that will include several Spanish-language print, radio and TV media outlets in Los Angeles. According to a 2004 US Census Bureau survey, Los Angeles had the largest Hispanic population in the US. Over 4.6 million Hispanics lived in Los Angeles County. In September, TúYo Mobile was a sponsor of Fiestas Patrias, an annual 3-day event held in Los Angeles that celebrates Mexico’s independence. The event attracted over 100,000 people.
Additionally, in celebration of Hispanic Heritage Month, TúYo Mobile has reduced international rates to Latin America. Through October 31, 2006, international rates from the U.S to Mexico are free. International rates to Peru and Brazil are just 1 cent per minute, and Venezuela, Chile, Colombia, Argentina and Honduras are 1.5 cents per minute. Domestic airtime charges from 10 cents a minute apply to all calls. Calls must be made from a TúYo Mobile phone. A connection fee of 10 cents a call also applies to the Plan10 rate plan. Similar low rates are available to other Latin American destinations. Plus, customers can receive FREE news alerts from their country of choice directly to their TúYo Mobile phone during Hispanic Heritage month.
TúYo Mobile provides many features and services that are important to Hispanic consumers, including direct international dialing, low rates to Latin America, state-of-the-art handsets, a fully bilingual customer experience, and country specific alerts featuring breaking regional news, Hispanic celebrity gossip, sports, politics and horoscopes. Additionally, TúYo Mobile includes a unique calling card feature allowing international calling from any phone using a TúYo Mobile account balance.
TúYo Mobile products are currently available at thousands of locations throughout the U.S. Customers can also sign up for TúYo Mobile at www.tuyo.com.
About TúYo Mobile:
TúYo Mobile is a prepaid cellular service that does not require a contract or a credit check and has no hidden charges. TúYo Mobile is geared towards the U.S. Latino market; offering its customers a completely bilingual experience, direct international dialing, low rates to Latin America and culturally relevant content. The TúYo Mobile brand name comes from a combination of the Spanish words “tú” (you) and “yo” (I or me). Together they form the word “TúYo” (yours). The brand’s marketing campaigns include TV, radio, print, outdoor advertising and community events focused on Spanish-speaking consumers. TúYo Mobile offers Latino consumers high-quality GSM handsets and a suite of international voice and data features at affordable prices. TúYo Mobile is sold at authorized stores in Chicago, Texas, New York, New Jersey, Connecticut, Washington, DC, Pennsylvania, Maryland, Florida, California and Nevada.
About IDT:
IDT Corporation is an innovative and opportunistic multinational holding company with operations that span various industries. Through its Telecom subsidiary, IDT provides telecommunications services worldwide to the retail and wholesale markets. IDT’s Capital division incubates newer businesses, and the company’s Spectrum subsidiary holds its spectrum license assets. IDT Telecom provides retail and wholesale telecommunications services and products, including pre-paid and rechargeable calling cards, consumer local, long distance, and wireless phone services, and wholesale carrier services. Through Net2Phone, the company also provides a range of voice over Internet protocol (VoIP) communications services. IDT Capital’s operations include an Energy Services Company (ESCO) in New York State, ethnic food distribution, brochure distribution and other initiatives. IDT Corporation’s Class B Common Stock and Common Stock trade on the New York Stock Exchange under the ticker symbols IDT and IDT.C, respectively.
