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Popular Musicians Contribute Songs, Videos, And Images For Free
Download To Mobile Phones
Zedge (www.zedge.net), the popular
destination for user-generated mobile content, has partnered with more
than 60 labels, artists and managers, including B-Real from Cypress
Hill, DEVO, The Midnight Youth, Trin-I-Tee 5:7 and emerging artists such
as Irving, This City Sunrise and Steriogram, for its 12 RINGTONES
OF CHRISTMASpromotion. Much of the mobile content presented as
part of 12 Ringtones is available only on Zedge and only through
this campaign. The 12 Ringtones of Christmas campaign runs from
December 14, 2007 to January 14, 2008.
To access, fans go to the http://www.zedge.net/christmas
to discover featured artists and the entire roster of artists, with
profiles and free mobile content from each of them. From there, fans can
browse profiles, follow links to artist sites, and for those that want
to download wallpapers, videos and ringtones, there are links on each
page for all the content available from Zedge for that artist.
Along with their contributions, all artists created their very own
profile page they can share with other users. The profiles feature their
latest news, album drops, tour dates, biographies, and relevant links to
their own sites.
“12 Ringtones of Christmas represents a
new paradigm in the promotion and delivery of music and mobile content
to both Zedge users and all fans of great music. By partnering with top
managers, labels, and emerging artists, Zedge is bringing its 6.6
million users in 216 countries free ringtones, images and video—many
of which are available on mobile for the first time and only through
Zedge,“ said Moshe Berger, head of Zedge
Studios and CEO of its parent, IDT Internet Mobile Group (IIMG).
“The 12 Ringtones of Christmas campaign
is an example of how Zedge works with content owners to greatly increase
the visibility of their artists while providing a fun way for Zedge
users to ‘free their phones‘
with the hottest, exclusive mobile music content,“
said Mark Frieser, SVP of Marketing at IIMG.
Zedge represents a significant promotional opportunity for content
owners, with a large growing membership and a proven value to the
lucrative 16-24 market. In the year since IIMG acquired Zedge, the
service has experienced phenomenal growth, with a doubling of its
membership – from three million to 6.7 million
users, an increase of daily registrations of more than 95% to over
12,000 new members daily, and more than eight million pages viewed daily
on the site. Zedge members (Zedgers) download over 750,000 unique pieces
of content daily from the library of 1,000,000 items including
ringtones, images, themes, videos, screensavers and games.
About IDT Internet Mobile Group/Zedge Ltd.:
IDT Internet Mobile Group (IIMG), a division of the Fortune 1000
telecommunications firm IDT (NYSE: IDT, IDT.C), is a leader in the
development, management and growth of cross-platform consumer
entertainment, distribution and financial services. From providing
mobile content to consumers in over 200 countries through the mobile
content portal Zedge to the creation, development and distribution of
top graphic novels through IDW Publishing and providing cash remittance
services via mobile phones to millions of people living abroad, IIMG is
dedicated to turning innovative ideas and companies into products and
services that span various industries.
About IDT Corporation:
Corporation is an innovative and opportunity seeking multinational
holding company with operations that span various industries.
In this press release, all statements that are not purely about
historical facts, including, but not limited to, those with the words “believe,““anticipate,““expect,““plan,““intend,““estimate,““target“
and similar expressions, are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.All
forward-looking statements and risk factors included in this document
are made as of the date hereof, based on information available to IDT as
of the date thereof, and IDT assumes no obligation to update any
forward-looking statements or risk factors.
